About

Let me introduce myself

When I am not UX, I enjoy:

My design journey:

Clover (Contract), Principal Product Designer

Aug. 2025 – Present

Led user research and usability testing (interviews, CSAT analysis, validation studies) to identify friction and inform UX strategy.
Defined scalable component standards within the design system, reducing UI inconsistencies & improving design-to-engineering velocity by 40%.
Designed an AI-powered developer assistant that surfaces API guidance & documentation, improving developer task completion efficiency by ~20%.
Conducted competitive/comparative benchmarks across 7 platforms, evaluated onboarding flows, navigation models, & content structures.
Partner with product and engineering to redesign workspace management journeys, improving usability and long-term platform scalability.
Led cross-functional UX reviews, heuristic evaluations, and QA checkpoints to ensure experience quality and launch readiness.

Roblox (Contract), Principal Product Designer

Jan. 2025 – Jul. 2025

Designed advertising platform experiences across web, mobile, and console ecosystems supporting $11.8M in platform revenue.
Co-led UX strategy for Sponsored Ads with PMs, aligning advertiser goals, developer workflows, and consumer experience needs.
Created scalable UI patterns supporting both developer-facing tools and consumer product surfaces.
Designed onboarding and profile journeys for game developers, increasing return retention by 12%.
Delivered opt-in preference and privacy controls, increasing personalized ad engagement by 15%.

Walmart (Contract), Sr UX/UI Designer

Jan. 2024 – Dec. 2024

Designed 15+ enterprise workflows across web and mobile tools used by 1M+ associates, improving task completion by 25%.
Unified fragmented internal tools into a cohesive platform system, reducing operational case volume by 50%.
Created cross-platform identity, login, and onboarding experiences improving navigation clarity and account management.
Built scalable component architecture in Figma enabling consistent UI patterns and faster product expansion.
Partnered closely with engineering to translate UX requirements into technical system designs.
Applied Atomic Design principles to structure scalable AI-driven component libraries across internal platforms.

Fidelity Investments, Sr Interaction Designer

Mar. 2022 – Nov. 2023

Led design of regulated financial web and mobile features, increasing user satisfaction scores by 25%.
Migrated HSA/FSA platforms from third-party vendors to in-house consumer experiences supporting large enterprise clients.
Partnered with product and engineering to align UX architecture with backend platform infrastructure.
Built accessible design system foundations aligned with WCAG AA accessibility standards.
Designed onboarding and profile management flows within the NetBenefits platform for Microsoft’s 100K+ employees.

E-commerce Consulting, Founding UX Designer

Jan. 2015 – Dec. 2021

Designed web and mobile commerce solutions for 40+ B2B and B2C clients across Shopify, SAP Fiori, BigCommerce, WordPress, and Amazon.
Delivered responsive product experiences improving UX consistency and earning 95% positive client feedback.
Conducted 50+ usability studies, audits, and A/B tests to uncover navigation, checkout, and subscription flow friction.
Improved client conversion rates by up to 30% through journey mapping and iterative usability testing.
Partnered with Agile teams, led design critiques, and mentored designers to improve delivery speed and UX quality.